In an aside in a recent webinar, Tim Paige from LeadPages mentioned he has a sticker on his monitor that says ‘Why are you doing that?’. Couldn’t we all use that question?
‘Start with Why’ is the name of a book by Simon Sinek and it has become a catch-phrase in business and management circles. Sinek has been lauded for making us think about our purpose and how we communicate it to those around us.
Here are a few examples where asking ‘Why are you doing that?’ might result in some very different behaviours:
It’s easy to think of a long list for yourself, I’m sure! Then there’s only one more question to ask yourself:
How would my results be different if I made a habit of asking myself…
‘Why are you doing that?’
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Shaun Stanfield - Managing Director, Insurance Advisernet