LIKE the old feelgood Ben Lee song says, ‘I woke up this morning, I suddenly realised, we’re all in this together’.
Some new business owners struggle with how to treat their ‘competition’. Have you researched what they’re doing? Are you trying to beat them on price? Do you poach their customers? Do you even try to undermine their integrity?
Now more than ever we should ask ourselves a curious question, what if collaboration with the competition is a better option?
It can be difficult when you’re in start-up mode not to have a negative view of your competitors. They are already established, they already have the customers you would like to have and they may have the staff and infrastructure you can only dream of at this stage.
A much more constructive approach to the competition, however, is to see them as potential collaborators and partners.
Learning from what your competitors do well, and tapping into what and who they know, can be a real shortcut to getting your business off the ground.
Getting to know your competitors (and I don’t mean spying on them!) will be one of the best steps you can take towards having a successful business.
A friend of mine has a funny made-up word for this, ‘co-opetition’. It’s based on the idea of collaboration with the competition.
I’ve built my business on close relationships with other businesses that outsiders would see as my competition so I subscribe to this quirky idea.
Opportunities for collaboration are everywhere – if you’re open to seeing them. If you are still hesitating about picking up the phone and having that first conversation, give us a call first. We are always open to opportunities for collaboration and happy to help with tips to start you on your ‘co-opetition’ journey.
As published in Nepean News & Western News:
"Coaching with Ben gave me a great opportunity to reflect and explore strategies, tips, and tools to improve ways of working and to work through opportunities & challenges. I really valued the focused discussion on specific areas to support my growth and development. I highly recommend working with Ben."
- Manager, National NFP
"In a challenging role in a new organisation, coaching with Paula was the ideal time to reflect, problem-solve, brainstorm options and arm me with next steps in all areas - from staffing, internal politics and relationships to tackling key initiatives. The sessions were by video and face to face, both equally effective. Using video allowed for easy integration of sessions into my busy workdays without any hassle. Paula’s style of coaching quickly built trust so I felt safe being vulnerable, quickly getting to the heart of a number of issues and propelling me and my performance forward significantly!"
- Executive GM, People and Culture
"We used the Harrison Assessment tools followed by a debrief with Susan, for career development with staff, which then allowed us to work with Susan to create a customised 360 degree review process. Susan has a wealth of knowledge and is able to offer suggestions and solutions for our company. She is always ready to get involved and takes the time to show her clients the capability of Harrison Assessments. "
Jessica Hill - Head of People and Culture, Choice
"Balance at Work are the ideal external partners for us as they completely get what we are trying achieve in the People and Culture space. Their flexibility and responsiveness to our needs has seen the entire 360 approach being a complete success. The online tool and the follow up coaching sessions have been game changers for our business. The buzz in the organisation is outstanding. Love it! Thanks again for being such a great support crew on this key project."
Chris Bulmer - National GM Learning and Development, ISS Australia
"The leadership team at Insurance Advisernet engaged Susan from Balance at Work to run our leadership development survey and learning sessions. Susan was very professional in delivering the team and individual strengths and opportunities for growth. Susan's approach was very "non corporate" in style which was refreshing to see. I can't recommend Balance at Work more highly to lead employee and team development sessions."
Shaun Stanfield - Managing Director, Insurance Advisernet