Brainstorming is probably my favourite way of getting out of a rut and generating new ideas. It’s a key tool for leadership development in any setting.
One answer is to write exhaustive lists using brainstorming rules – suspend judgement and focus on quantity. ‘Brainstorming for one’, I call it.
What follows is an example of how you could use this technique to crack a common problem.
When we need to hire, we often get stuck on defining what we want in a new hire. Often, we play safe by sticking to what we’ve done in the past even when the business has changed over time.
1. Start writing lists including –
2. Keep adding to the lists (without judging or editing) until you can’t think of anything more
3. Keep your lists going for at least 24 hours. Your subconscious mind will generate further ideas while you’re doing other things, even sleeping!
4. When the ideas stop flowing, it’s finally time to edit:
5. Combine your lists to define both the role you are filling (your job description) and the person you want to fill it – which in turn gives you your recruitment method, ad wording and selection process.
I’d love to hear your experiences of using ‘brainstorming for one’.
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