A recent visit to a local boutique was a stark reminder of the main drawback of trying to be all things to all people…
This shop is filled with many beautiful pieces of clothing, jewellery, accessories, giftware and even food. But there’s a problem: too much to choose from! The ‘noise’ of all the possible options meant the choice I made was to leave the shop in search of somewhere less cluttered and less overwhelming.
OK – so I’ve never worked in retail but I have had decades of experience as a shopper! It surprises me how hard some retailers make if for us to actually purchase from them. Everything from overcrowded displays to lack of staff are barriers to actually handing over the cash.
What about your service business?
“You can’t please all of the people all of the time” was something my father used to say when I was disappointed about something. If he was still around when I started in business, he might have reminded me to be more selective about the services we offer our clients.
Over the years – and it’s an ongoing process – I’ve gradually applied greater discipline to what we will and will not do as well as who we will and will not do it with. I’m constantly reminding myself that just because we can do something doesn’t mean we should.
What’s the situation in your business? Is it easy for a prospect to know exactly what you can do for them?
In my work with professional service firms, I understand the anxiety they often experience when confronted with the prospect of being more finely focussed regarding who they serve and what they do. Once they push through that anxiety, I’ve seen a number of related benefits arise for business owners:
1. Freedom to have the business they want to have, instead of the business they think the should have. (This is most important because it’s closely linked to the freedom to be themselves.)
2. Prospects make faster decisions about working (or not working) with them, shortening the buying cycle.
3. Staff have more clarity about what the business does and their role in it.
4. They have more confidence to say ‘no’ to the wrong clients and more enthusiasm when saying ‘yes’ to the right clients.
5. By becoming experts in their specialty, they grow in business knowledge, skills and reputation.
All these things have a positive impact on the business productivity and profitability.
What will you do to make choice easier in your business?
"Coaching with Ben gave me a great opportunity to reflect and explore strategies, tips, and tools to improve ways of working and to work through opportunities & challenges. I really valued the focused discussion on specific areas to support my growth and development. I highly recommend working with Ben."
- Manager, National NFP
"In a challenging role in a new organisation, coaching with Paula was the ideal time to reflect, problem-solve, brainstorm options and arm me with next steps in all areas - from staffing, internal politics and relationships to tackling key initiatives. The sessions were by video and face to face, both equally effective. Using video allowed for easy integration of sessions into my busy workdays without any hassle. Paula’s style of coaching quickly built trust so I felt safe being vulnerable, quickly getting to the heart of a number of issues and propelling me and my performance forward significantly!"
- Executive GM, People and Culture
"We used the Harrison Assessment tools followed by a debrief with Susan, for career development with staff, which then allowed us to work with Susan to create a customised 360 degree review process. Susan has a wealth of knowledge and is able to offer suggestions and solutions for our company. She is always ready to get involved and takes the time to show her clients the capability of Harrison Assessments. "
Jessica Hill - Head of People and Culture, Choice
"Balance at Work are the ideal external partners for us as they completely get what we are trying achieve in the People and Culture space. Their flexibility and responsiveness to our needs has seen the entire 360 approach being a complete success. The online tool and the follow up coaching sessions have been game changers for our business. The buzz in the organisation is outstanding. Love it! Thanks again for being such a great support crew on this key project."
Chris Bulmer - National GM Learning and Development, ISS Australia
"The leadership team at Insurance Advisernet engaged Susan from Balance at Work to run our leadership development survey and learning sessions. Susan was very professional in delivering the team and individual strengths and opportunities for growth. Susan's approach was very "non corporate" in style which was refreshing to see. I can't recommend Balance at Work more highly to lead employee and team development sessions."
Shaun Stanfield - Managing Director, Insurance Advisernet