The development of a job advertisement is a crucial part of the recruitment and selection process to enhance the employer’s capability to attract the right pool of applicants for their role.
This extends to where you advertise and under which category you post the advertisement. This article will step you through writing your advertisement and will provide you with some sample wording in key areas.
The first decision you need to make is where you advertise. Factors will include the:
Requirements of an effective advertisement:
The advertisement should:
Content and Layout of your advertisement:
Write your advertisement in the following flow of information:
Headings – job title and a few key bullet points to attract candidates’ attention; such as:
The Company – a brief description of your business
Limit to one paragraph, enough for the prospective applicant to know what your main purpose is.
The Job – describe what the job entails – this is critical. You do not want the whole job but avoid vague descriptions, be specific. Use wording such as:
Person Specification – What knowledge, experience, skills and personal attributes must candidates possess – be specific and avoid vague descriptions. Be careful not to stipulate criteria that you do not need for the role which may be a concern in discrimination issues.
Don’t use – Good computer skills (you wouldn’t want bad!)
Use phrases such as – Must be able to demonstrate advanced skills in Excel
Package information – insert information about package, benefits etc.
Closing information – closing date for your advertisement, contact details.
Equal Employment Opportunity:
Due care is required to avoid discrimination against potential candidates. For example avoid wording such as:
For more information on equal employment opportunity in advertising or elaboration on any other aspect of this article please do not hesitate to contact Victoria Sciacca on 0408 602 240 or firstname.lastname@example.org or visit hrcsolutions.com.au
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